Trek Bicycle Corporation - Blog

by Alex Fraser

TREK Bicycle Corporation, one of the world's leading bicycle manufacturers, has a rich history that dates back to the 1970s. Here's an overview of the history of the TREK bicycle company:

 

  1. Founding (1976):

   - TREK was founded in 1976 by Richard Burke and Bevil Hogg in Waterloo, Wisconsin, USA. Initially named "Trek Bicycle Corporation," the company started as a small operation with a focus on high-quality handcrafted steel touring frames.

 

  1. First Product (1977):

   - In 1977, TREK released its first product, the TREK 700, a touring bike. The 700 gained attention for its innovation, featuring a welded, hand-brazed frame.

 

  1. Entry into Mountain Bikes (1983):

   - Recognizing the growing popularity of mountain biking, TREK entered the mountain bike market in 1983 with the introduction of the TREK 850. This marked the company's foray into off-road cycling.

 

  1. Carbon Fiber Frames (1989):

   - TREK became an industry pioneer by introducing carbon fiber frames to its product line in 1989. The TREK 5000, the first mass-produced road bike with a carbon fiber frame, showcased the company's commitment to innovation.

 

  1. Lance Armstrong Partnership (1999):

   - TREK gained significant visibility and success through its partnership with professional cyclist Lance Armstrong. Armstrong rode a TREK bike during his historic seven consecutive Tour de France victories from 1999 to 2005, contributing to TREK's prominence in the road cycling world.

 

  1. Expansion and Acquisitions (1990s-2000s):

   - Throughout the 1990s and 2000s, TREK expanded its product range and global presence. The company acquired brands such as Gary Fisher, a prominent mountain bike brand, and Bontrager, known for components and accessories.

 

  1. Innovation and Technology (2000s-Present):

   - TREK continued to be at the forefront of bicycle innovation, introducing various technologies such as the OCLV (Optimum Compaction Low Void) carbon fiber manufacturing process. The company also embraced advancements in suspension technology, materials, and design.

 

  1. Project One Customization (2004):

   - In 2004, TREK launched Project One, a program that allows customers to customize their bikes, selecting frame colors, components, and other features to create a unique, personalized bicycle.

 

  1. Diversification (2010s-Present):

   - In recent years, TREK has diversified its product line to include a broad range of bicycles, from road and mountain bikes to electric bikes (e-bikes) and commuter bikes. The company has also emphasized sustainability initiatives and environmental responsibility.

 

  1. Present Day:

    - As of my last knowledge update in January 2022, TREK continues to be a major player in the global bicycle industry, known for its commitment to quality, innovation, and performance. The company maintains a strong presence in professional cycling, while also catering to a diverse range of cyclists, from enthusiasts to commuters.

 

TREK's history reflects its dedication to pushing the boundaries of bicycle design, technology, and performance. Over the years, the company has played a significant role in shaping the cycling industry and has remained a trusted name among cyclists worldwide.

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